Here are the KEY things you can do.
1.
To begin with the best thing to do is to identify factors linking to sport and physical activity that would appeal to the individual. You need to investigate their preferences, likes and dislikes.
2.
Secondly, people take part in sports and physical activity for a number of reasons. There may even be a factor that is more relevant to your specific domain that you have not taken into account and as a result it is keeping people away. You need to get on to this as soon as possible. These reasons are often about:
- Maintaining a healthy lifestyle
- Improving their level of fitness
- Confidence building and boost
- Motivation
- Personal enjoyment
- Socialising with other members of the community
- Making friends
- Fun
- Competition
- Catharsis and energy release
- External rewards
- Being part of a team
- Skill development
You need to find out how to get the best out of them with the regards to the above. This links to the next point.
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| Where do they want to go? |
Thirdly, in order to really make sports and physical activity appealing the personal benefits of it needs to be shown. Visual results are very powerful. People are much more likely to be responsive to something that has helped them better themselves. Implement a set up that regularly displays and monitors their progress.
4.
People are always attracted to things that are most in aligned to their terms and outlook. The topic of accommodation has been discussed in our other blogs. So try to accommodate their needs and requirements as much as possible (without compromising others and within a scale that is feasable).
5.
Finally, identify patterns. Identify patterns in terms of low or no turn out from certain groups or individuals and act on them. Work out why it is that your sports and physical activities is not appealing to them specifically but it is to others and act on it accordingly.
This list is not exhaustive.
What are your views?
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